Pink Ribbons, Inc. -- Film Description:
"Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? [...] [Pink Ribbons, Inc.] shows how the devastating reality of breast cancer, which marketing experts have labeled a 'dream cause,' has become obfuscated by a shiny, pink story of success."
-- National Film Board of Canada

Source:
National Film Board of Canada. "NFB -- Pink Ribbons, Inc." National Film Board of Canada. http://www.onf-nfb.gc.ca/eng/collection/film/?id=57943.